Innovation is the art of
seeing the invisible

insight informed medical innovation

Vision that Drives us

We are a team of physicians, innovators, researchers, and product designers specializing in medical device innovation.

Our proprietary network enables us to see and hear market insights from clinicians and healthcare management professionals across the globe.

Our proven voice of the customer research and front end innovation methodologies enable us to discover new opportunities and invent novel concepts and solutions.

Our low overheads and intimate access to healthcare deliver our clients outstanding value in primary research and creative technology innovation.

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That cartoon image of Popeye gulping down a can of spinach and immediately gaining the strength to defend Olive Oyl’s honor and win her heart is a classic. And appeals not just to my juvenile sense of humor but my concern for cardiac well-being. It has long been known, and widely touted, that a Mediterranean diet rich in fruits, vegetables, seafood, a glass of red wine and glugs of olive oil are good for your ticker. And leafy green veggies, like spinach, are known to have all sorts of health benefits. Well here’s another one you may not have heard of.


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In 1597 Shakespeare’s Romeo & Juliet’s Mercurio stated "Why, I am the very pinke of curtesie". This was maybe one of the first references that explained the expression "in the pink" as meaning to be in good health. But how might one impact rude good health with ink?

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