We synthesize ideas into highly visual product concepts linked to a robust customer requirements specification

We translate ideas into compelling product concepts through an iterative process of industrial design, user testing, and technology development. Our approach begins by organizing/deconstructing ideas generated in Solution Landscaping into concept components, or clusters of ideas, that address one element of a final product. An example of this would be core functionality (address primary stakeholder needs), features (address lower priority needs), and technology (the science or design that enables a functionality to occur). Combining solution elements (organized by core functionality, secondary features, technologies) into clearly visualized concept embodiments and reconstructing these into spectra of solutions enables us to obtain direct feedback from key stakeholders and inform the iterative concept development process, validating an approach before the expensive product development stage-gate process is initiated.

This delivers unique value to our clients by:

We focus the concept definition process upon a Customer Requirements Specification; that maintains traceability to constituent needs, test results, and design decisions This delivers unique value by: